VALUE TO MEMBERS
OUTREACH AND INFLUENCE
COMMUNICATION AND MEMBER/INDUSTRY ENGAGEMENT
LOCAL BOARD RELATIONS
CAR GOVERNANCE AND OPERATIONS
Right to Housing. We believe that every individual should have access to safe, decent, attainable housing.
Collective Impact. We believe that our power to effect positive change for the industry and consumers is amplified when diverse industry organizations collaborate and speak with one voice.
Diversity, Equity and Inclusion. We believe that it is important to hear and embrace all perspectives — regardless of race, ethnicity, gender, religion, age, sexual orientation, gender identity, disability, national origin, socioeconomic status, political affiliation or any other qualities by which we may define ourselves.
Standard of Practice. We believe that the REALTOR® designation reflects the highest standards of ethics and professionalism in the practice of real estate and a lifelong commitment to the pursuit of knowledge and professional development.
Community. We believe that a thriving real estate market is critical to the health and vitality of our communities.
Property Ownership. We believe that individuals, families and communities benefit significantly from property ownership and support programs that allow the broadest ownership opportunities for all.
Transparency. We believe members deserve open, honest communication, clarity in how decisions are made and accountability in how their resources are managed.
Integrity. As leaders, we believe it is our obligation to honor the trust members have placed in us by doing our utmost to represent their interests and support their success.
Adaptability. We believe that to maintain relevance and best serve our members we must be proactive in anticipating their needs, and innovative and flexible in delivery of services.
Fairness and Equity. We make no distinction in who you are or where in Colorado you are from. We believe each member and each local association deserves the same level of attention, support and equal access to CAR services.
Partnership. We believe that the industry and our members are best served when local, state and national associations work collaboratively to support each other’s success and to deliver service seamlessly to members.
Members First. We believe the Association exists to serve the members and measure everything we do based on the degree it will drive member success.
Respecting Our Differences. We seek and respect differences in opinions, experience and backgrounds because we know it will result in better solutions and decisions.
[** indicates priority issues priority 2023 Ends]
KEY RESULT AREA: Value to Members
Strategic Issue: Business and Professional Development
Strategic Issue: Service Delivery
Strategic Issue: Professional Standards
KEY RESULT AREA: Outreach and Influence
Strategic Issue: **Advocacy and Influence
Strategic Issue: **Community Outreach/Public Relations
KEY RESULT AREA: Communication AND Member/Industry Engagement
Strategic Issue: Industry Relations
Strategic Issue: **Diversity and Inclusion
Strategic Issue: Communication
KEY RESULT AREA: Local Board Relations
Strategic Issue: **Local Association (Board) Relations
KEY RESULT AREA: CAR Governance and Operations
Strategic Issue: Association Sustainability
Strategic Issue: **Volunteer/Leadership Development
Our mission is to be the collective voice for real estate and consumer property rights, and to advance Colorado REALTORS® as industry leaders in knowledge, ethics and professionalism.
The Colorado Association of REALTORS® advances opportunities for property ownership for all Coloradans and positions REALTORS® as trusted real estate advisors and community advocates.