Colorado Association of REALTORS | CAR’s Strategic Framework
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CAR’s Strategic Framework

Ends Statements

1. Champions members’ ability to do business.

2. Promotes private property rights and ownership.

3. Provides legislative and regulatory advocacy.

4. Increases participation in RPAC and response rate for Calls for Action.

5. Engages and educates consumers on advocacy issues.

6. Identifies, trains, and supports REALTOR® candidates at all levels of office.

7. Advocates for diversity, equity, and inclusion.


1. Is committed to REALTOR® success.

2. Engages, empowers, and equips REALTOR® members to provide consumers with a superior experience.

3. Provides its members with professional development.

4. Promotes and enforces the Code of Ethics.

5. Enhances its member’s ability to better articulate the value of REALTORS® to the public.


1. Communicates with members in the mode, frequency, and format of the REALTORS’® choosing.

2. Utilizes systems of multiple channels for active listening and communication to specific targeted audiences.

3. Communicates the value of CAR to REALTOR® members.


1. Communicates through an evidencebased approach on housing and property rights issues.

2. Publicizes REALTORS’® volunteer contributions and engagements within communities.

3. Communicates the value of REALTORS® to the public.


1. CAR partners and collaborates with local associations and strategic partners for mutual benefit.

2. CAR utilizes the threeway agreement to enhance the REALTOR® member experience.

3. CAR fosters and promotes a sense of community and inclusivity.

4. CAR creates an environment of collaborative learning and exchanges of best practices.


1. Focuses on REALTORS’® needs; MEMBERS FIRST.

2. Collaborates and partners with local associations to provide members with a beneficial experience.

3. Is the source and resource of information on all things real estate: ‘Knowledge happens here’. CAR delivers masterful key programs and resources.

4. Measures and reports performance and outcomes.

5. Is a responsible steward of the organization’s fiscal health; provides the necessary human and fiscal resources to achieve the organization’s purpose and goals.

6. Prioritizes diversity, equity, and inclusion.



2. CAR is inclusive in its efforts to attract, identify, invite, train, and mentor leaders.

3. CAR encourages members to serve as leaders on the local, state, and national levels of the REALTOR® organization and as community leaders.

4. CAR harnesses the institutional knowledge and experience of staff and past volunteer leaders.

External Values

  • Housing. We believe that every individual should have accessible, attainable/affordable, available housing.
  • Advocacy. We believe that our power to effect positive change for the industry and consumers is amplified when diverse industry organizations collaborate and speak with one voice.
  • Diversity, Equity and Inclusion. We believe that it is important to hear and embrace all perspectives regardless of race, ethnicity, gender, religion, age, sexual orientation, gender identity, disability, national origin, socioeconomic status, political affiliation or any other qualities by which we may define ourselves.
  • Professionalism/Competency. We believe that the REALTOR® must be professional and competent in the craft of their trade. Designations reflect the highest standards of ethics and professionalism in the practice of real estate and a lifelong commitment to the pursuit of knowledge and
  • Community. We believe that a thriving real estate market is critical to the health and vitality of our communities.
  • Property Ownership. We believe that individuals, families, and communities benefit significantly from property ownership and support programs that allow the broadest ownership opportunities for all. CAR is tenacious in promoting private property rights and the bundle of rights.

Internal Values

  • Members First. We believe the Association exists to serve the members and measure everything we do based on the degree it will drive member.
  • Transparency. We believe members deserve open, honest communication, clarity in how decisions are made, and accountability in how their resources are managed.
  • Integrity. As leaders, we believe it is our obligation to honor the trust members have placed in us by doing our utmost to represent their interests and support their success.
  • Innovation/Adaptability. We believe that to maintain relevance and best serve our members we must be proactive in anticipating their needs and innovative and flexible in delivery of services.
  • Fairness and Equity. We make no distinction in who you are or where you are located in Colorado. We believe each member and each local association deserves attention, support, and access to CAR services.
  • Partnership. We believe that the industry and our members are best served when local, state, and national associations work collaboratively to support each other’s success and to deliver service seamlessly to members.
  • Fiscal Responsibility. We are disciplined stewards of CAR financial resources.
Mission Statement

The Colorado Association of REALTORS® empowers members as industry and community leaders with knowledge, ethics, professionalism, and is the collective voice for housing and property rights.

CAR Vision Statement

The Colorado Association of REALTORS® advocates for a sustainable marketplace for the benefit of consumers.