Colorado Association of REALTORS | Why use a REALTOR®
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Why use a REALTOR®

Isn’t Everyone Who Sells Real Estate a REALTOR®?

Isn’t Everyone Who Sells Real Estate a REALTOR?

All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR “®” logo on the business card or other marketing and sales literature.


REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.


Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.


Given the complexity of the transaction, the dollars involved, the law which govern the transfer of real estate and the training needed to understand all of these issues, you’ll want to be prudent in deciding which professional you’ll want to help you.

Top 8 Reasons to Use a REALTOR®

Navigate a complicated process:

A knowledgeable expert will help you prepare the best deal and avoid delays or mistakes.

Information and opinions:

REALTORS® can provide local community information on utilities, zoning, schools, and more.

Help finding the best property:

Sometimes it will take some investigation by your REALTOR® to find all available properties.

Negotiating skills:

There are many negotiating factors. Your REALTOR® can advise you as to what is recommended or required.

Property marketing power:

A large share of real estate sales comes as a result of a REALTORS® contacts – not advertising.

Someone who speaks the language:

If you don’t know a CMA from a PUD, you know why it’s important to work with a REALTOR®.


Laws and regulations change. REALTORS® handle several transactions each year. Having an expert on your side is critical.

Objective voice:

Home buying and selling can be an emotional undertaking. Having an objective, third party helps you stay focused.

if you’re still not convinced of the value of a REALTOR®, here are a dozen more reasons to use one:

What questions to ask when interviewing a real estate agent.

A one-page flyer infographic.

Infographic image that shows charts on the benefits of using a REALTOR