Market Research Shows 54% Unprepared for Wildfires
US consumers said they were least prepared for wildfires and earthquakes in comparison to all types of natural disasters, and those who were involved in natural disasters feel like they could have been more prepared. The survey was commissioned by the consumer market research group Qualtrics and Value Penguin.
The survey also details information regarding preparedness for emergency evacuations and the financial impacts of disasters. CAR has a partnership with several like-minded organizations through Colorado Project Wildfire (CPW), which provides REALTORS® and homebuyers with a toolkit and resources to bring education and awareness, as well as access to resources directly to residents in their local communities.
Get to know more about Colorado Project Wildfire at
Learn more about the research: