Jack Cotton founded Cotton Real Estate, now Sotheby’s International Realty, in 1974 and has overseen thousands of purchases and sales of Cape Cod properties. Jack’s mastery of Cape Cod Real Estate is clear, yet he never stops striving for new knowledge. In fact, he believes so strongly in the importance of continued training and education that he funded the creation of the Cotton Center for Real Estate studies at Cape Cod Community College in 2006.
Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack Cotton shares his vast knowledge and expertise through three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know.
Jack will be speaking on:
- Negotiation Success in a Challenging Market: Learn the skills of top negotiators to get listings priced right, earn the commission you deserve and put more deals together. Topics covered include:
• Preparing to Negotiate
• Standing: What it is, Why you need it and How to get it
• Common Negotiation Tactics
• Quantify Your USP’s
o Negotiating with the Millionaire Next Door
o Jack’s Three Rules of Negotiation