Colorado Association of REALTORS | Social Media Is Easy, As Long as You Allow it to Be
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Social Media Is Easy, As Long as You Allow it to Be

Social Media Is Easy, As Long as You Allow it to Be

I know, I know social media can be intimidating and confusing to a lot of us, but I truthfully believe as long as you approach it the right way it is easy and can even be fun to do.  In fact to do it right and generate business, social media requires less than 15 minutes a day.  Here are the keys:

  1. Understand the Psychology of Social Media
  • Pick just the right sites for YOU.  Don’t try to be on every social media site, you don’t have the time for it and by spreading yourself too thin you limit your chance of having success on any of them.   Pick just a couple of sites that match your personality and the kind of client you are trying to reach, because each social media network has its own unique audience.  This will allow you to reach clients who are more similar to you and maximize your time in doing so.
  1. Get the Time Management Part Down
  • Make sure you have a schedule set up and stick to it.  Social media success only happens with daily activity, but that only takes 15 minutes a day.  And it’s not even consecutive, 5 minutes in the morning, 5 minutes in the afternoon and 5 in the evening and you are on your road to success.  And this is especially easy to do once you learn about tools like HootSuite that can allow you to do things completely mobile and even pre-schedule your activity in advance.

To find out more about my model be sure to check out my session, Social Media Success in Under 15 Minutes a Day at the CAR Convention on October 15th.


Don’t miss Craig’s session at the 2013 CAR Convention. Register today! 


Craig Grant

Chief Technology Officer at The Real Estate Technology Institute

Stuart, FL, US


Craig Grant, the founder of The Real Estate Technology Institute (RETI) is a national speaker on all aspects of Technology, Social Media & marketing. As his motto, Advanced Real Estate Technology Instruction at a Pre-K Level states, Craig’s strength is that he is able to take complex technology topics and explain it in a non geeky way that the average REALTOR® can not only understand, but be able to use and implement into their business.



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